Target Age

When deciding upon our target age, we looked at all of the different conventions we have within our Music Video and how we see them presented to an audience. By determining the age of our target audience we looked at the factors we included within the narrative, from the gender of the lead artist to our other talents i.e the Dancers. 

As a group and through our research we determined that our Target Age would be within the brackets of 17-25 and for the gender of a Man. I have listed the associated factors to this conclusion below:

1. Our Music Video includes characteristics such as a complex Narrative, Special Effects such as Slow Motion, Simple Sets and Professional Dancers.
2. Our casting of an attractive Female adheres with the Laura Mulvey's Male Gaze Theory, definitely supporting the opinion of our target audience is for a Male audience. 
3. The colours of paint we are using are majority bright and playful using the colours Red, Blue and Green but they will be broken up by the use of black paint allocated for our lead artist. The vibrant colours will adhere to a younger audience but still without making it too childish.
4. The Paint will be visually magnificent and mature, filmed in Super Slow Motion it will hopefully grab the audience's attention without becoming boring, expectedly intriguing the audience, so will need a slightly higher attention span, unlike a child.
5. The scenes with Dancing is mature espcially with the female dancers occasionally using their sexuality, this fits our Target Age perfectly as an audience this age would be associated with dancing and clubbing.