Research into Similar Products - Album Artwork

MARTIN SOLVEIG:

Martin Solveig's 2011 'Smash' Digipak had a consistent comedy and role play theme. This helped created the style he had included also throughout his music videos. As seen on the front of the Digipak Martin himself was included in the role play characters as a tennis player. Not only does this show his personality but also creates a unique selling point as it subverts the stereotype of other House artists and also intrigues the audience of who the characters positioned at the back are. Positioned at the front and leaning into the camera over the top of the 'Smash' title instantly determines him as the artists. 

GALANTIS:

The 2015 Galantis, Pharmacy Digipak is quite different compared to my other choices. Instead of highlighting the artist a character has been given the line light positioned centre on the front of the digipak. The bright, fluorescent colour scheme connects directly to Galantis's style of music as it is often upbeat, rave like which the colours connote to. This character is highly unique and is featured throughout his videos meaning audience members can instantly recognise and identify the artist, creating his unique selling point in the form of his style of art.

ROBIN SCHULZ: 

This 2014 Robin Schulz Digipack is a lot more focused on the artist himself. Adhering to the stereotype of a House artist, Robin Schulz successfully shows this on his front of his Digipak. Looking away from the camera connotes a bad boy feeling especially with the use of the sunglasses partially hiding his identity. 

MARTIN GARRIX:

Within Martin Garrix's Digipak, he included both himself as an organic and synthetic as he is not advertised at the front of the Digipak but is on the front. His name however, has been posted directly on the front of the digipak indicating he is well known by name. The tiger theme also connotes that he has bite and determination in his work. The title of this album; 'Wilde Dieren' translates into Wild Animals from the Dutch. This indicates he is proud of his heritage and likes to let his fans be aware of this.