VALS & JICNAS

JICNAR SCALE:

A Jicnar scale is often associated with a demographic segmentation of an audience,  depending on their social criteria whether it being based on their gender, class, race, sexuality, occupation or religion. e.g. - 

VALS:

VALS - "Values and lifestyles" are used to operate Psychographic segmentation. This system combined with the description of the customer and on how they have currently served within the current market are categorised into assorted attitudes, values, belifs, and lifestyle choices using numbers within a defining category.